Perfume, Violence, and Symbolic Sacrifice

Authors

  • Davide Giovanzana AAU

DOI:

https://doi.org/10.5278/ojs.jos.v5i1.3409

Abstract

This article firstly analyzes a practical exercise of re-staging iconic violent images through actors and discusses the bodily reactions to being exposed to violent images. The article then presents a theoretical framework to understand the notion of the body as symbolic sacrifice. The text brings together these two notions (effects of violent images and symbolic sacrifice) and discusses the violence inherent in advertising images. Lastly, it claim that the clothing and perfume advertising industry, through the display of violence, attempts to commodify the sacrificed body.

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Published

03-09-2019

Issue

Vol. 5 No. 1 (2019): BODY FIRST: Somaesthetics and Popular Culture

Section

Articles

License

Articles published in The Journal of Somaesthetics are following the license Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported (CC BY-NC-ND 4.0). Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons

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