Collective Soma : The Aesthetics of Maggi

Yaiza Ágata Bocos Mirabella; Stephan Palmié

doi:10.54337/ojs.jos.v11i1.9983

Authors

Yaiza Ágata Bocos Mirabella Universidad de La Laguna
Stephan Palmié University of Chicago

DOI:

https://doi.org/10.54337/ojs.jos.v11i1.9983

Abstract

Taking Maggi cubes as a case study, the article explores the aesthetics of mass consumption among populations whose choices are limited. Rather than being passive actors of biopolitical imposition or a capitalist ploy, consumers agentively appropriated global commodities into local ethics and aesthetics of mutual bodily care. In fact, collectivities experiencing a shift of habitus due to modernisation and the industrial commodities it brought co-appeared together in a dense weave of material-semiotic relations marked by what could be termed as a “tension of information”.

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Collective Soma

The Aesthetics of Maggi

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