@article{Latorre_Artero_Orive_Martínez-Núñez_2020, title={Social Media and Sports Management: a Data Envelopment Analysis of the English Premier League}, volume={1}, url={https://journals.aau.dk/index.php/NJMM/article/view/5520}, DOI={10.5278/njmm.2597-0445.5520}, abstractNote={<p><strong>Purpose: </strong>The aim of this article is to measure the efficiency of the English Premier League (EPL) football clubs combining sports, financial, and social media indicators.</p> <p><strong>Methodology: </strong>For that end, Data Envelopment Analysis (DEA) has been extensively employed to assess sports productivity. In this particular case, selected inputs are: total assets, wages & salaries, and number of Facebook publications. As outputs, season points, number of Facebook fans, and profits before taxes are considered.</p> <p><strong>Findings/Contribution: </strong>Results indicate a direct relationship between table position, efficiency, and profit before taxes and social networks’ use. Intensive utilization of social media can also contribute to the enlargement of a sports institution’s social base, which can also improve its economic resources to be employed on the club’s sport potential.</p>}, number={3}, journal={Nordic Journal of Media Management}, author={Latorre, Pilar and Artero, Juan and Orive, Víctor and Martínez-Núñez, Margarita}, year={2020}, month={Sep.}, pages={319–337} }