Can online content indicate an individual's ‘real-life’ personality?

Authors

  • Alice Matthews
  • Andrew Hine

DOI:

https://doi.org/10.54337/ojs.bess.v6i1.8723

Keywords:

Online content, personality, information gap, IPIP 50, data ownership

Abstract

Over the past few decades, many people have been displaced for various reasons and must seek employment, accommodation and integration opportunities in host countries without local experience or references. Online content may offer an opportunity to bridge this trust and information gap. To this end, we searched for a correlation between personality inferences and psychometric measurements from online content to determine whether online content can approximate traditional psychometric analysis. Our results show that text content data from various online sources can indeed estimate the IPIP 50 outcomes of psychological surveys; an individual's online content reflects their ‘real life’ personality traits.

Matthews & Hine 2024 cover image

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Published

09-08-2024

Issue

Vol. 6 No. 1 (2024): Journal of Behavioural Economics and Social Systems

Section

Articles

License

Copyright (c) 2024 Alice Matthews, Andrew Hine

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