Business Models for NFC based mobile payments

Authors

  • Johannes Sang Un Chae Department of IT Management, Copenhagen Business School, Denmark
  • Jonas Hedman Department of IT Management, Copenhagen Business School, Denmark

DOI:

https://doi.org/10.5278/ojs.jbm.v3i1.1046

Abstract

Purpose: The purpose of the paper is to develop a business model framework for NFC based mobile payment solutions consisting of four mutually interdepended components: the value service, value network, value architecture, and value finance.

Design: Using a comparative case study method, the paper investigates Google Wallet and ISIS Mobile Wallet and their underlying business models.

Findings: Google Wallet and ISIS Mobile Wallet are focusing on providing an enhanced customer experience with their mobile wallet through a multifaceted value proposition. The delivery of its offering requires cooperation from multiple stakeholders and the creation of an ecosystem. Furthermore, they focus on the scalability of their value propositions.

Originality / value: The paper offers an applicable business model framework that allows practitioners and academics to study current and future mobile payment approaches.

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Published

30-01-2015

Issue

Vol. 3 No. 1 (2015): Journal of Business Models

Section

Articles

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons