Building Business Models around Sustainable Development Goals

Authors

  • Matthias G Raith
  • Nicole Siebold

DOI:

https://doi.org/10.5278/ojs.jbm.v6i2.2467

Abstract

By specifying the UN’s sustainable development goals as quantifiable target groups, one can address these targets directly. We develop four generic business model designs based on two fundamental decisions: Should value be created for or with the target group, and should income be generated through market revenues or positive externalities?

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Published

07-11-2018