Lærings- og træthedseffekter - En analyse af paneleffekter blandt webpanelister
Nøgleord:panel, webanalyse, læring, træthed, panelerfaring, satisficing, midterkategori, survey
Online survey panels have proliferated in recent years. However, little research has addressed the potential effects of respondents’ survey experience, also known as (web) panel conditioning. Based on a study of Danish parents’ day care arrangements and their response to a series of questions related to the change of care services, the satisficing behaviour is investigated in terms of choosing a neutral mid-category answer in relation to the number of surveys each respondent has participated in the past six months. The results suggest a U-shaped survey relationship, indicating that both respondents, who have participated in few and many surveys, will more frequently choose the mid-category answer. Accordingly, both learning and satisficing effects might be present, though the magnitude of the effect is relatively small.
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