Can Promoting Fashion Innovativeness Move Traditional Luxury Consumers Toward More Sustainable Fashion Behaviours?

Lisa S. McNeill; Khaled Ibrahim

doi:10.54337/plate2025-10329

Authors

Lisa S. McNeill University of Otago, New Zealand https://orcid.org/0000-0001-9639-9965
Khaled Ibrahim Unitec, New Zealand

DOI:

https://doi.org/10.54337/plate2025-10329

Keywords:

Unsustainability, Overconsumption, Luxury fashion, Consumer behaviour

Author Biography

Lisa S. McNeill, University of Otago, New Zealand

Dr Lisa S. McNeill is a Professor of Marketing at Otago University, New Zealand, where she is also the Associate Dean Postgraduate for the Otago Business School. Dr McNeill is a consumer behaviour researcher, with expertise in cultures of consumption, and their interrelationship to consumer identity and consumption choice. I have several research publications related to overconsumption and sustainability action in textile production, retail and consumption.

References

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