Reusable Packaging Systems

Design Recommendations for fostering and sustaining consumer adoption

Authors

DOI:

https://doi.org/10.54337/plate2025-10349

Keywords:

Design, Reusable packaging, User experience, Circular economy, Sustainability

Author Biography

Charles G. Bradley, Brunel University of London, United Kingdom

Charlie's research aims to aid the design of reusable packaging systems, leveraging technology to motivate, engage and sustain consumer adoption. Previous research aims to identify the current challenges facing reusable packaging systems, as well as the questions yet to be addressed: "A literature review and analytical framework of the sustainability of reusable packaging" and "Towards a shared design research agenda for reusable packaging systems".

References

Center for the Circular Economy & US Plastics Pact (2025). Retrieved March 24, 2025, from Getting Ready for Reuse in Retail. https://www.closedlooppartners.com/research/getting-ready-for-reuse-in-retail-2/.

City to Sea (2023). Ready to Prefill: Market Innovation to Unlock Growth in the Reuse Market. Retrieved December 03, 2024, from https://www.citytosea.org.uk/wp-content/uploads/2023/06/Ready-to-Prefill-Market-Innovational-to-Drive-Growth-2023.pdf

C. G. Bradley & L. Corsini (2023). A literature review and analytical framework of the sustainability of reusable packaging. Retrieved December 03, 2024, from https://doi.org/10.1016/j.spc.2023.02.009

Institute of Grocery Distribution (IGD)(2021). How to help consumers adopt reusable packaging. Retrieved 27 March 2025, from https://www.igd.com/Social-Impact/Reports/How-to-help-consumers-adopt-reusable-packaging/35716 [Report]

Marks & Spencer (2024a) M&S Expands Popular Refilled Scheme. Retrieved December 03, 2024, from https://corporate.marksandspencer.com/media/press-releases/ms-expands-popular-refilled-scheme-25-stores-across-uk

Marks & Spencer (2024b). Plastics and Packaging. [Online]. Retrieved December 03, 2024, from https://corporate.marksandspencer.com/sustainability/plan-a-our-planet/plastics-and-packaging

Marks & Spencer (2024c). Reshaping M&S Annual Report. Retrieved December 03, 2024, from https://corporate.marksandspencer.com/sites/marksandspencer/files/2024-06/M-and-S-2024-Annual-Report.pdf

S. C. Greenwood, S. Walker, H. M. Baird, R. Parsons, S. Mehl, T. L. Webb, A. T. Slark, A. J. Ryan, R. H. Rothman (2021). Many Happy Returns: Combining insights from the environmental and behaviours sciences to understand what is required to make reusable packaging mainstream. https://doi.org/10.1016/j.spc.2021.03.022

Tesco (2022). Use. Rese. Repeat. Sharing Learning on Reusable Packaging. Retrieved December 03, 2024, from https://www.tescoplc.com/media/759307/tesco-reuse-report.pdf

RECOUP (2023). Citizen Plastic Recycling Behaviours Insights Study 2023. Retrieved December 03, 2024, from https://www.recoup.org/wp-content/uploads/2023/12/Citizen-Plastics-Recycling-Behaviours-Insights-Study-2023-Summary.pdf

WRAP (2023). The UK Plastics Pact Annual Report 2022-2023. Retrieved December 03, 2024, from https://www.wrap.ngo/sites/default/files/2023-11/the-uk-plastics-pact-annual-report-2022-2023-0.pdf

X. Miao, L. Magnier, R. Mugge (2023). Switching to reuse? An exploration of consumers’ perceptions and behaviour towards reusable packaging systems. https://doi.org/10.1016/j.resconrec.2023.106972

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Published

24-06-2025

How to Cite

Bradley, C. G., Corsini, L., Baird, H. M., & Ceschin, F. (2025). Reusable Packaging Systems: Design Recommendations for fostering and sustaining consumer adoption. Proceedings of the 6th Product Lifetimes and the Environment Conference (PLATE2025), (6). https://doi.org/10.54337/plate2025-10349

Issue

No. 6 (2025): Proceedings of the 6th Product Lifetimes and the Environment Conference (PLATE2025)

Section

Track 1: Design for Longer Lasting Products and Buildings – Extended Abstracts

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.