Consumers’ interest in using clothing repair services in Finland

Authors

DOI:

https://doi.org/10.54337/plate2025-10429

Keywords:

Clothing, Repair, Service, Circular economy

Abstract

Sustainable consumption practices, including garment repair, are vital in transition to a circular economy. Engaging in garment repair through professional repair services is, however, not as widely adopted practice as one might hope. This paper focuses on clothing repairs in the Finnish context, aiming to understand how consumers perceive the use of clothing repair services and what might be the reasons for not using these services. An online survey was conducted in 2021 to address this topic as part of a collaboration between the FINIX research project and the Finnish retail and service network S Group. Based on 1,903 survey responses, consumers generally express interest in the sustainable aspects of clothing and recognize themselves playing an important role in extending garment lifetimes. The use of clothing repair services remains yet relatively moderate among Finnish consumers. Many are competent in repairing garments themselves and do not require professional help. Price and availability are other critical factors that discourage consumers from using such services. Establishing a viable repair business may be challenging, given the price levels consumers are willing to pay for garment repairs.

References

Berninger, K., Heinonen, T., Korsunova-Tsaruk, A., Lundberg, P., Meriläinen, T., Myllärniemi, J., Mäkihelmi, M., Määttä, H., & Savolainen, H. (2024). Tavaroiden korjaus palveluiden laajentamisen potentiaali, hyödyt ja ohjauskeinot: REPAIRED-hankkeen loppuraportti. Valtioneuvoston kanslia. https://julkaisut.valtioneuvosto.fi/bitstream/handle/10024/165670/VNTEAS_2024_22.pdf

Cerulli-Harms, A., Porsch, L., Suter, J., Rodriguez Dias, A., Peroz., T., Vermeulen, J., Landzaat, W., Smit, T., Kettner, S., Lucica, E., Duke, C., Dekeulenaer, F., Svatikova, K., & Thorun, C. (2018). Behavioural Study on Consumers’ Engagement in the Circular Economy - Final Report. European Commission. https://data.europa.eu/doi/10.2818/956512

Durrani, M. (2019). Through the threaded needle: A multi-sited ethnography on the sociomateriality of garment mending practices. Doctoral Thesis. Aalto University.https://urn.fi/URN:ISBN:978-952-60-8801-3

European Commission (n.d.). EU strategy for sustainable and circular textiles. https://environment.ec.europa.eu/strategy/textiles-strategy_en

Finnish Commerce Federation (2024). The popularity of supermarket fashion seems to be slowing down the emergence of Chinese ultra-fast fashion for now. https://kauppa.fi/en/uutishuone/2024/05/22/the-popularity-of-supermarket-fashion-seems-to-be-slowing-down-the-emergence-of-chinese-ultra-fast-fashion-for-now/

FINIX (n.d.). FINIX - Research areas.https://finix.aalto.fi/research-areas/

Frisk, M. (2023). Miksi vaatteiden korjaaminen ja muodistaminen väheni sotien jälkeisessä Suomessa? In Berg, A., Heiskanen, E., Matschoss, K., & Posti, M. (Eds.). Kuluttajat kiertotaloudessa: Kohti kiertotaloutta ja korjaamista edistävää yhteiskuntaa. Ympäristöministeriö, pp. 42–48. https://urn.fi/URN:ISBN:978-952-361-231-0

Laitala, K., & Klepp, I. G. (2018). Care and Production of Clothing in Norwegian Homes: Environmental Implications of Mending and Making Practices. Sustainability, 10(8), 2899. https://doi.org/10.3390/su10082899

Laitala, K., Klepp, I. G., Haugrønning, V., Throne-Holst, H., & Strandbakken, P. (2021). Increasing repair of household appliances, mobile phones and clothing: Experiences from consumers and the repair industry. Journal of Cleaner Production, 282. https://doi.org/10.1016/j.jclepro.2020.125349

Maguire, H., & Fahy, F. (2023). Sew what for sustainability? Exploring intergenerational attitudes and practices to clothing repair in Ireland. Irish Geography, 55(1). https://doi.org/10.55650/igj.v55i1.1469

McQueen, R.H., Jain, A., McNeill, L.S., & Kozlowski, A. (2023). The role of resources in repair practice: Engagement with self, paid and unpaid clothing repair by young consumers. Textile Research Journal, 93(3-4), pp. 576–591. https://doi.org/10.1177/00405175221123067

McQueen, R.H., McNeill, L.S., Huang, Q., & Potdar, B. (2022). Unpicking the Gender Gap: Examining Socio-Demographic Factors and Repair Resources in Clothing Repair Practice. Recycling, 7(53). https://doi.org/10.3390/ recycling7040053

Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment 1, pp. 189–200. https://doi.org/10.1038/s43017-020-0039-9

Niinimäki, K., Durrani, M. & Kohtala, C. (2021). Emerging DIY Activities to Enable Well-being and Connected Societies, International Journal of Craft Research, 12(1), pp. 9–29. https://doi.org/10.1386/crre_00038_1

Jain, A. (2021). Influence of consumption behaviours, attitudes and barriers toward clothing repair. Master’s Thesis. University of Alberta. https://doi.org/10.7939/r3-bekh-ry58

Potdar, B., McNeill, L. S., & McQueen, R. H. (2023). An investigation into the clothing repair behaviour of fashion-sensitive consumers. International Journal of Fashion Design, Technology and Education, 17(3), 321–335. https://doi.org/10.1080/17543266.2023.2285327

S Group (n.d.) About S Group. https://s-ryhma.fi/en/about-us/s-group-in-brief

Statistics Finland (n.d.). Work, wages and livelihood. https://stat.fi/tup/suoluk/suoluk_palkat_en.html

Vuota (n.d.) Vuota Repair Service Online. https://vuota.fi

Downloads

Published

24-06-2025

How to Cite

Karell, E., & Niinimäki, K. (2025). Consumers’ interest in using clothing repair services in Finland. Proceedings of the 6th Product Lifetimes and the Environment Conference (PLATE2025), (6). https://doi.org/10.54337/plate2025-10429

Issue

Section

Track 11: Clothing, Footwear, and Accessories – Research Papers