Análisis de otras formas de mercado en contextos mexicanos

Abstract

Abstract: The territorial expansion of convenience stores entails an extreme extension and reproduction of the reality of the market economy and business to the daily existence of contemporary societies and specifically to the life of populations. We assert that convenience stores reproduce in society very particular effects that can be interpreted with two concepts: governmentality and proletarianization. The first is the lead to behaviors of the population in their daily lives, formalizing very particular but alien lifestyles. With the latter we suggest that life centered in business implies a subtraction of savoir-faire and savoir-vivre, making the subject increasingly dependent of market reality.

Keywords: governmentality, economy, population, business, proletarianization, convenience stores.