Business Model Innovation with Platform Canvas
Purpose: This paper offers a literature review and explains the terminology for platform ecosystem business models. It also suggests a practical tool, the Platform Canvas, to support the implementation activities.
Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.
Findings: The study identified the eight most important characteristics for a business model design of a platform ecosystem. To support the development and improvement of successful business models in a platform ecosystem, the Platform Canvas tool was created.
Originality/Value: The unique result is a practical tool, the Platform Canvas that facilitates business model creation in platform ecosystems.
Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons