Business Model Innovation with Platform Canvas


  • Krista Sorri Tampere University of Technology
  • Marko Seppänen Tampere University of Technology
  • Kaisa Still VTT Technical Research Centre of Finland
  • Katri Valkokari VTT Technical Research Centre of Finland



Purpose: This paper offers a literature review and explains the terminology for platform ecosystem business models. It also suggests a practical tool, the Platform Canvas, to support the implementation activities.

Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases. 

Findings: The study identified the eight most important characteristics for a business model design of a platform ecosystem. To support the development and improvement of successful business models in a platform ecosystem, the Platform Canvas tool was created.

Originality/Value: The unique result is a practical tool, the Platform Canvas that facilitates business model creation in platform ecosystems.

Author Biographies

Krista Sorri, Tampere University of Technology

Krista Sorri, MSc (Tech), is a doctoral student in the field of industrial management at the Tampere University of Technology. Her research interests are business model creation and development in relation to digital platform ecosystems. She recently joined academia after a long career in industrial management.

Marko Seppänen, Tampere University of Technology

Marko Seppänen, PhD, is a Full Professor in the field of Industrial Management at Tampere University of Technology, Finland. Prof. Seppänen is an expert in managing value creation in business ecosystems, business concept development, and innovation management. In his latest research, he has examined, for example, platform-based competition in business ecosystems and innovation management in business networks.

Kaisa Still, VTT Technical Research Centre of Finland

Kaisa Still is a senior scientist at the VTT Technical Research Centre of Finland. She has extensive experience in innovation management gained from a research organization, a university, a business incubator, a startup, and a growth company. Supporting collaboration, co-creation, and innovation with technology continues to be at the core of her interests. Her current work concentrates on platforms and innovation ecosystems, accelerating innovation activities, and digital opportunities. Combined with the policy perspective, her work extends to private and public organizations in regional and global contexts.

Katri Valkokari, VTT Technical Research Centre of Finland

Katri Valkokari works as a research manager at the VTT Technical Research Centre of Finland in the business, innovation, and foresight research area. Over the past 15 years, she has carried out several development projects concerning different networked business arrangements (ecosystems, networks, partnerships, and firms). In 2009, Katri completed her doctoral thesis on business network development. She has published several international and national articles in the research areas of business network management, collaboration, organizational knowledge, and innovation management.