Business Model Creativity:

A Horizontal Insight Model

  • Kristian Brøndum
  • Christian Byrge
  • Søren Hansen

Abstract

This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision-making phase of business model innovation.

Published
07-11-2018