Business Model Creativity:

A Horizontal Insight Model

Authors

  • Kristian Brøndum
  • Christian Byrge
  • Søren Hansen

DOI:

https://doi.org/10.5278/ojs.jbm.v6i2.2454

Abstract

This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision-making phase of business model innovation.

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Published

07-11-2018

Issue

Vol. 6 No. 2 (2018): Special Issue - Business Model Conference 2018

Section

Articles

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons