A Qualitative Approach to Business Model Dynamics

Authors

  • Yvonne Haas

DOI:

https://doi.org/10.5278/ojs.jbm.v6i2.2459

Abstract

We provide a qualitative approach to assess interaction intensities of business model elements based on expert interviews in the retail industry. Focusing not on the direction but on the intensity of interactions, we identify robust elements as well as elements with an indictor effect, a leverage effect and both effects.

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Published

07-11-2018

Issue

Vol. 6 No. 2 (2018): Special Issue - Business Model Conference 2018

Section

Articles

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons