Business Model Design Themes, Value Propositions and Firm Performance
DOI:
https://doi.org/10.5278/ojs.jbm.v6i2.2464Abstract
This paper presents the results of a study of business model design themes of 30 retailers from Russia. We find a positive relationship between novelty-centred business models and company performance. Furthermore, companies achieved the best performance by combining elements of the efficiency and complementarity business model design themes.
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