Depicting A Performative Research Agenda: The 4th Stage Of Business Model Research

  • Christian Nielsen
  • Morten Lund
  • Peter Thomsen
  • Kristian Brøndum
  • Jesper Sort
  • Christian Byrge
  • Robin Roslender
  • Stefan Scharper
  • Marco Montemari
  • Christine Delmar
  • Lorenzo Simoni
  • Francesco Paolone
  • Maurizio Massaro
  • John Dumay


This article provides a research program for the field of business models. It focusses specifically on 4th stage research, which is concerned with the performative notions of business models to which six conceptual avenues for further research are depicted.