Re-Combining Value Chains: Cross-Industry Cooperation for Business Model Innovation

Authors

  • Jon Williamsson
  • Gabriela Schaad

DOI:

https://doi.org/10.5278/ojs.jbm.v6i2.2471

Abstract

The interplay between the value chain and business model innovation is a comparatively overlooked topic in business model literature. This paper explores how incumbents create a business model for biodiesel production through the re-combination of established value chains. The case study highlights the importance of ownership and cross-industry cooperation for business model innovation.

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Published

07-11-2018

Issue

Vol. 6 No. 2 (2018): Special Issue - Business Model Conference 2018

Section

Articles

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons