Re-Combining Value Chains: Cross-Industry Cooperation for Business Model Innovation

  • Jon Williamsson
  • Gabriela Schaad

Abstract

The interplay between the value chain and business model innovation is a comparatively overlooked topic in business model literature. This paper explores how incumbents create a business model for biodiesel production through the re-combination of established value chains. The case study highlights the importance of ownership and cross-industry cooperation for business model innovation.

Published
07-11-2018