Experiences from a decade: A Universal Approach to Business Model Teaching

Authors

  • Jesper Chrautwald Sort Business Model Design Center, Department of Business and Mangement, Aalborg University
  • Kristian Brøndum

DOI:

https://doi.org/10.5278/jbm.v9i3.2558

Abstract

There are many different approaches to teaching business models. This paper presents a generic five-step approach developed through a decade of teaching business models in different geographically, educational and industrial settings. The approach is based upon the teaching principles of case-based teaching, learning-by-doing and problem-based learning.

Author Biography

Jesper Chrautwald Sort, Business Model Design Center, Department of Business and Mangement, Aalborg University

Jesper Chrautwald Sort, Ph.D Fellow, is Project Manager on the "Matching for Growth" project at Business Model Design Center (BMDC, www.bmdc.aau.dk). Jesper has a MA in Management Accounting and is currently writing a Ph.D. on growth Couplings, which is about creating a better link between investors and entrepreneurs in Denmark. This is ensured through a better matchmaking of investors and entrepreneurs; where the goal obviously is value creation for both parties. Jesper has a number of international publications to his record and his research interests concern Business Models, Performance Management, Private Equity and Venture Capital / Business Angels. For further information on Jespers's professional and academic profile see: @Linkedin: http://linkd.in/1sFZad5 #BMBUZZ: http://bit.ly/bmb2014v

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Published

27-09-2021

Issue

Vol. 9 No. 3 (2021): Special Issue, Teaching Business Models Part 2,

Section

Special Issue: Teaching Business Models

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons