On the back of a beer coaster – Simple estimates for costs and revenues in business modelling

Authors

  • Christian Lehmann Hannover University of Applied Sciences
  • Christina Melanie Bidmon Aarhus University - School of Business and Social Sciences

DOI:

https://doi.org/10.5278/jbm.v9i3.2801

Abstract

Validating the profit formula of a business idea is a difficult task for students and entrepreneurs alike. With the “Business Coaster” we present a simple tool that helps students to get in touch with numbers and design the value capture-side of a business model.

Author Biographies

Christian Lehmann, Hannover University of Applied Sciences

Full Professor for Entrepreneurship

Christina Melanie Bidmon, Aarhus University - School of Business and Social Sciences

Department of management

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Published

27-09-2021

Issue

Vol. 9 No. 3 (2021): Special Issue, Teaching Business Models Part 2,

Section

Special Issue: Teaching Business Models

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons