Tactical Shapeshifting in Business Modeling
DOI:
https://doi.org/10.5278/ojs.jbm.v7i4.2900Abstract
This paper looks at ‘bottom-up’ architecture firms. These firms focus on co-production and participation, as they develop designs that stimulate social change. As such, they are placed in a hybrid position between citizens and governments. The paper identifies four ‘business model tactics’ they utilize in maneuvering between different institutional fields.
Downloads
Published
Issue
Section
License
Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons