Anthropological interpretation of the Business Model

myth, institutionalization and sharing

Authors

  • Thierry VERSTRAETE UNIVERSITY BORDEAUX, IAE Bordeaux, IRGO / GRP Lab
  • JOUISON Estèle University of Bordeaux, IUT Bordeaux - TC dept., IRGO/GRP Lab

DOI:

https://doi.org/10.5278/ojs.jbm.v7i4.2926

Abstract

Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.

Author Biographies

Thierry VERSTRAETE, UNIVERSITY BORDEAUX, IAE Bordeaux, IRGO / GRP Lab

Thierry VERSTRAETE is Full Professor at IAE Bordeaux, University School of Management – Bordeaux University. He founded and manages the Entrepreneurship research team / IRGO (Institut de Recherche en Gestion des Organisations). He is Director of the GRP Lab (Social Innovation Center) from the Idex Bordeaux University (http://grp-lab.com/) . He is affiliate Professor at Kedge Business School.

JOUISON Estèle, University of Bordeaux, IUT Bordeaux - TC dept., IRGO/GRP Lab

Estèle Jouison is Professor at the University of Bordeaux. She is a member of the research team in Entrepreneurship of this University (IRGO). Her research is on Business Model. She is interested in qualitative methods (action research), in business incubation, in innovation and high-technological businesses and in social entrepreneurship. She teaches various subjects: entrepreneurship, project management, customer relationship management...

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Published

19-11-2019

Issue

Vol. 7 No. 4 (2019): Journal of Business Model, Special Issue, Conference 2019

Section

Business Model Conference

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

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