Business logic

– the missing link between strategy, business model and business process?

Authors

  • Jon Williamsson University of Gothenburg, School of Business, Economics and Law
  • Anders Sandoff University of Gothenburg School of Business, Economics and Law
  • Gabriela Schaad University of Gothenburg School of Business, Economics and Law

DOI:

https://doi.org/10.5278/ojs.jbm.v7i4.2944

Abstract

The business model concept has moved business research closer to the conceptual structure traditionally applied in military studies. Missing a concept with a function similar to military doctrine we suggest that an equivalent concept, dubbed business logic, may facilitate our understanding of change in relation to strategy and business models.

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Published

19-11-2019

Issue

Vol. 7 No. 4 (2019): Journal of Business Model, Special Issue, Conference 2019

Section

Business Model Conference

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons