AI and Business Model Innovation: Leveraging the AI feedback loop

  • Evangelos Katsamakas Gabelli School of Business, Fordham University
  • Oleg Pavlov Worcester Polytechnic Institute


The article analyzes the effects of AI on Business Model Innovation. It shows that AI enables key strategic feedback loops that constitute the core structure of a business model. The article provides a framework and discusses implications for managers and entrepreneurs who seek to leverage the AI feedback loop.