Opportunity complementarity in data-driven business models

Authors

  • Yueqiang Xu Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Finland
  • Laura Kemppainen Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Finland
  • Petri Ahokangas, Adjunct Professor Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Finland
  • Minna Pikkarainen, Research Professor Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Finland

DOI:

https://doi.org/10.5278/ojs.jbm.v8i2.3535

Abstract

Business model literature has been focused on value co-creation and co-capture logic in understanding business models in the ecosystem. To understand the “Ex Ante” source of ecosystem-based value creation/capture, this paper proposes opportunity complementarity as a key antecedent and construct for the ecosystem-based value creation and capture in data-driven business ecosystems.

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Published

13-07-2020

Issue

Vol. 8 No. 2 (2020): Journal of Business Models

Section

Short papers

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons