Opportunity complementarity in data-driven business models

  • Yueqiang Xu Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Finland
  • Laura Kemppainen Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Finland
  • Petri Ahokangas, Adjunct Professor Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Finland
  • Minna Pikkarainen, Research Professor Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Finland

Abstract

Business model literature has been focused on value co-creation and co-capture logic in understanding business models in the ecosystem. To understand the “Ex Ante” source of ecosystem-based value creation/capture, this paper proposes opportunity complementarity as a key antecedent and construct for the ecosystem-based value creation and capture in data-driven business ecosystems.

Published
13-07-2020