A Business Model Approach to Port Ecosystem

Authors

  • Anita Golzarjannat University of Oulu, Oulu Business School, Finland
  • Petri Ahokangas Martti Ahtisaari Institute, Oulu Business School, Finland
  • Marja Matinmikko-Blue Center of Wireless Communications, University of Oulu, Finland
  • Seppo Yrjola Center of Wireless Communications, University of Oulu; Nokia, Finland

DOI:

https://doi.org/10.5278/jbm.v9i1.4261

Abstract

With digitalization and the emergence of disruptive technologies, organizations should re-structure their business models within their ecosystems to achieve sustainable revenue and value creation. This paper presents a business model configuration for ecosystem contexts by using the port ecosystem as an example. The paper concludes with the 4C business model typology and the role of players in the port ecosystem.

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Published

30-03-2021