Digital Entrepreneurs and the origin of their business models

Authors

  • Christiana Ropposch Graz University of Technology
  • Elisabeth Stiegler Graz University of Technology
  • Christian Gubik Graz University of Technology

DOI:

https://doi.org/10.5278/jbm.v9i1.4274

Abstract

The aim of this paper is to find out if digital entrepreneurs develop businesses within the opportunity discovery or creation context and how this relates to the digital level of their business model. Following an exploratory research design, seven digital start-ups were interviewed and analyzed up to now.

 

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Published

30-03-2021