Business Model Matrix: Kit for the Design of Business Models
DOI:
https://doi.org/10.5278/jbm.v9i3.6239Abstract
How is it possible to systematically develop business model innovations for different domains? This paper provides a novel answer, using a methodological approach called Business Model Matrix (BMM), which merges the approaches of Business Model Canvas (BMC), Business Model Navigator (BMN), and Morphological Box.
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Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)
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