Business Model Matrix: Kit for the Design of Business Models

Authors

  • Nedo Bartels Fraunhofer IESE

DOI:

https://doi.org/10.5278/jbm.v9i3.6239

Abstract

How is it possible to systematically develop business model innovations for different domains? This paper provides a novel answer, using a methodological approach called Business Model Matrix (BMM), which merges the approaches of Business Model Canvas (BMC), Business Model Navigator (BMN), and Morphological Box.

Downloads

Published

15-12-2021

Issue

Vol. 9 No. 4 (2021): Vol 9, No 4. Journal of Business Models

Section

Short papers

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons