The Teaching the Alignment of Business Model Components:
The Use of the Movie La La Land
DOI:
https://doi.org/10.5278/jbm.v10i2.6663Abstract
Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM, particularly the stakeholders
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