The Teaching the Alignment of Business Model Components:

The Use of the Movie La La Land

Authors

  • Florence KREMER University of Bordeaux
  • Thierry VERSTRAETE

DOI:

https://doi.org/10.5278/jbm.v10i2.6663

Abstract

Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM, particularly the stakeholders

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Published

03-11-2022

Issue

Vol. 10 No. 2 (2022): Vol 10, No 2 Journal of Business Models

Section

Short papers

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

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