Ecosystem Legitimacy Challenges in the Platform, Data, and Artificial Intelligence Business Model

Authors

  • Julia Zhang Oulu Business School, Martti Ahtisaari Institute
  • Oxana Gisca Martti Ahtisaari Institute, Oulu Business School, University of Oulu
  • Rashid Sadeghian Dehkordi Martti Ahtisaari Institute, Oulu Business School, University of Oulu
  • Petri Ahokangas Martti Ahtisaari Institute, Oulu Business School, University of Oulu

DOI:

https://doi.org/10.54337/jbm.v10i1.6794

Abstract

Digitalisation lays the groundwork for the emergence of novel business models taking advantage of modern technologies. Simultaneously, the new business models face an array of legitimacy challenges. This paper proposes an integrated framework for studying legitimacy challenges through the lens of managerial choices and consequences of the business model at the ecosystemic level. It combines and elaborates on essential legitimacy aspects connected to digitalisation, reflecting on stakeholders at the business, individual and ecosystemic level. The value of the paper is based on providing a comprehensive and ecosystemic view of studying the legitimacy challenges connected to the platform, data, and Artificial Intelligence (AI).

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Published

11-07-2022

Issue

Vol. 10 No. 1 (2022): Special Issue: Selected Papers from Business Model Conference 2021

Section

Business Model Conference

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons