Leveraging Business Modeling Tools For Ecosystemic Business Model Design

Authors

  • Christian Vorbohle Paderborn University
  • Dennis Kundisch Paderborn University

DOI:

https://doi.org/10.54337/jbm.v12i1.8408

Abstract

Business modeling tools are crucial for designing and implementing successful business models. However, there exist instances—which we refer to as the design of ecosystemic business models—in which developing a business model requires simultaneous consideration of both one’s own business model and that of ecosystem partners. In these instances, standard business modeling tools focusing on representing business models in isolation may be inadequate. Based on a real-world example of a business ecosystem from the maritime logistics industry, we highlight five significant design challenges for ecosystemic business models. We then reflect on and discuss the extended role of the business model as an instrument for inter-organizational alignment, and draw out three implications for business modeling tools. The objective of this paper is to deduce implications and functional design requirements for business modeling tools from a conceptual perspective.

Author Biographies

Christian Vorbohle, Paderborn University

Christian Vorbohle is a research assistant and PhD candidate at the Chair of Business Information Systems, especially Digital Markets at Paderborn University, Germany. His research focuses on conceptual foundations, methods, and modeling approaches for the development of ecosystemic business models. He holds a Master’s degree in Economics from the University of Cologne and a Bachelor’s degree in Management and Economics from Paderborn University. After completing his Master’s degree, he worked for two years as a business intelligence manager in e-commerce.

Dennis Kundisch, Paderborn University

Dennis Kundisch is a professor of information systems and holds the Chair of Business Information Systems, especially Digital Markets at Paderborn University, Germany. He received his doctoral degree and his Habilitation from the University of Augsburg. Dr. Kundisch’s research interests include the economics of information systems, business modeling, platform economics, gamification, and e-learning. His work has appeared in Information Systems Research, Management Science, Journal of Management Information Systems, and Journal of Strategic Information Systems, among other outlets. He serves as co-editor of the “Economics of Information Systems” section at Business & Information Systems Engineering and as the director of the Center of Competence “Digital Business” at the Software Innovation Campus Paderborn.

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Published

02-05-2024

Issue

Vol. 12 No. 1 (2024): The Design of Business Models

Section

Special Issue: The Design of Business Models

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