Social Media and Sports Management: a Data Envelopment Analysis of the English Premier League
- social media,
- sports efficiency,
- data envelopment analysis
Copyright (c) 2020 Pilar Latorre, Juan Artero, Víctor Orive, Margarita Martínez-Núñez
This work is licensed under a Creative Commons Attribution 4.0 International License.
Purpose: The aim of this article is to measure the efficiency of the English Premier League (EPL) football clubs combining sports, financial, and social media indicators.
Methodology: For that end, Data Envelopment Analysis (DEA) has been extensively employed to assess sports productivity. In this particular case, selected inputs are: total assets, wages & salaries, and number of Facebook publications. As outputs, season points, number of Facebook fans, and profits before taxes are considered.
Findings/Contribution: Results indicate a direct relationship between table position, efficiency, and profit before taxes and social networks’ use. Intensive utilization of social media can also contribute to the enlargement of a sports institution’s social base, which can also improve its economic resources to be employed on the club’s sport potential.