Teaching value propositions as part of the business model

Authors

DOI:

https://doi.org/10.5278/ojs.jbm.v7i3.2542

Abstract

This paper outlines and discusses one approach for teaching business students about the role of value propositions as an important part of any organization’s business model. The course-wide approach is organized around understanding, creating and capturing value. The approach involves traditional teaching, interactive discussions, group work, pitching, and peer evaluation.

Author Biography

Mika Yrjölä, School of Management, University of Tampere

Mika Yrjölä is a doctoral student and researcher in the School of Management at the University of Tampere, Finland. His research interests lie in the context of retailing, service business and marketing strategy. He has focused on the retailing context in his research using both qualitative and quantitative methods in studying multichannel shopping, customer value, and retail business models. Mika Yrjölä has a substantial number of publications to his record and his research interests concern Value creation, Value Proposition, Multichannel retail business models.

For further information on Mika's professional and academic profile see:

@Linkedin: http://fi.linkedin.com/in/MikaYrjola

ORCID ID: http://orcid.org/0000-0003-4388-075X

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Published

30-10-2019

Issue

Vol. 7 No. 3 (2019): Special Issue: Teaching Business Models - Part 1

Section

Special Issue: Teaching Business Models

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons