Cognitive Exploration Strategies and Collective Decision-Making in Entrepreneurial Business Modelling

Authors

  • Tassilo Henike University of Potsdam
  • Katharina Hölzle University of Potsdam

DOI:

https://doi.org/10.5278/ojs.jbm.v7i3.2549

Abstract

Our Business Model (BM) teaching concept helps students to understand the impact of individuals’ cognition and usefulness of BM tools in the uncertain entrepreneurial process of designing a first business logic. Didactically, it follows the ‘Experiential Learning Cycle’ including individual preparations, class discussions, and individual as well as group experiments.

Author Biography

Katharina Hölzle, University of Potsdam

Full-tenured Professor for Innovation Management and Entrepreneurship at the University of Potsdam

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Published

30-10-2019

Issue

Vol. 7 No. 3 (2019): Special Issue: Teaching Business Models - Part 1

Section

Special Issue: Teaching Business Models

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons