Cognitive Exploration Strategies and Collective Decision-Making in Entrepreneurial Business Modelling

  • Tassilo Henike University of Potsdam
  • Katharina Hölzle University of Potsdam


Our Business Model (BM) teaching concept helps students to understand the impact of individuals’ cognition and usefulness of BM tools in the uncertain entrepreneurial process of designing a first business logic. Didactically, it follows the ‘Experiential Learning Cycle’ including individual preparations, class discussions, and individual as well as group experiments.

Author Biography

Katharina Hölzle, University of Potsdam

Full-tenured Professor for Innovation Management and Entrepreneurship at the University of Potsdam

Special Issue: Teaching Business Models