Developing a viable Business Model for Start-ups at the Gruendungsgarage

  • Christiana Mueller Graz University of Technology
  • Elisabeth Poandl
  • Martin Glinik

Abstract

Developing a viable business model is crucial when founding a start-up. This paper presents how this is achieved in the Gruendungsgarage initiative for start-ups following an experience-oriented teaching approach including a blended-learning business model workshop. Insights from instructors and participants allow the proven concept to be adopted to other formats.

Published
08-07-2019
Section
Special Issue: Teaching Business Models