Developing a viable Business Model for Start-ups at the Gruendungsgarage

Authors

  • Christiana Mueller Graz University of Technology
  • Elisabeth Poandl
  • Martin Glinik

DOI:

https://doi.org/10.5278/ojs.jbm.v7i3.2553

Abstract

Developing a viable business model is crucial when founding a start-up. This paper presents how this is achieved in the Gruendungsgarage initiative for start-ups following an experience-oriented teaching approach including a blended-learning business model workshop. Insights from instructors and participants allow the proven concept to be adopted to other formats.

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Published

30-10-2019

Issue

Vol. 7 No. 3 (2019): Special Issue: Teaching Business Models - Part 1

Section

Special Issue: Teaching Business Models

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons