The Startup Jungle

Four-dimensional business modelling

Authors

  • Ryan Michael Rumble University of Gothenburg

DOI:

https://doi.org/10.5278/ojs.jbm.v7i3.2567

Abstract

The Startup Jungle is a four-dimensional business-modelling tool employed in Masters-level entrepreneurship education and corporate strategy workshops. The tool uses a jungle landscape to metaphorically map out business ecosystems, model new ones, and devise scenarios. This article summarises the tool, its use, and concludes with reflections on its application.

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Published

30-10-2019

Issue

Vol. 7 No. 3 (2019): Special Issue: Teaching Business Models - Part 1

Section

Special Issue: Teaching Business Models

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons