The Startup Jungle

Four-dimensional business modelling

  • Ryan Michael Rumble University of Gothenburg

Abstract

The Startup Jungle is a four-dimensional business-modelling tool employed in Masters-level entrepreneurship education and corporate strategy workshops. The tool uses a jungle landscape to metaphorically map out business ecosystems, model new ones, and devise scenarios. This article summarises the tool, its use, and concludes with reflections on its application.

Published
30-10-2019
Section
Special Issue: Teaching Business Models