Teaching Business Models via Blended-Learning

Authors

  • René Bohnsack Catolica-Lisbon
  • Alina Margolina

DOI:

https://doi.org/10.5278/ojs.jbm.v7i3.2575

Abstract

The paper at hand describes the application of an online venture creation platform, the Smart Business Modeler, for teaching business model development. The tool has been applied as a part of an experiment with a blended learning approach in an educational setting. The paper presents the results of the experiment.

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Published

30-10-2019

Issue

Vol. 7 No. 3 (2019): Special Issue: Teaching Business Models - Part 1

Section

Special Issue: Teaching Business Models

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons