Teaching Business Models via Blended-Learning

  • RenĂ© Bohnsack Catolica-Lisbon
  • Alina Margolina

Abstract

The paper at hand describes the application of an online venture creation platform, the Smart Business Modeler, for teaching business model development. The tool has been applied as a part of an experiment with a blended learning approach in an educational setting. The paper presents the results of the experiment.

Published
30-10-2019
Section
Special Issue: Teaching Business Models