Teaching entrepreneurship and business model innovation in a blended-learning curriculum with the Smart Business Modeler

  • RenĂ© Bohnsack Catolica-Lisbon
  • Alina Margonlina

Abstract

The paper at hand describes the application of an online venture creation platform, the Smart Business Modeler, for teaching business model development. The tool has been applied as a part of an experiment with a blended learning approach in an educational setting. The paper presents the results of the experiment.

Published
16-08-2019
Section
Special Issue: Teaching Business Models