Teaching Business Models via Blended-Learning
DOI:
https://doi.org/10.5278/ojs.jbm.v7i3.2575Abstract
The paper at hand describes the application of an online venture creation platform, the Smart Business Modeler, for teaching business model development. The tool has been applied as a part of an experiment with a blended learning approach in an educational setting. The paper presents the results of the experiment.
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