Booster Cards: A Practical Tool for Unlocking Business Model Innovation

  • Peter Thomsen Business Design Center, Aalborg University
  • Jesper C. Sort
  • Kristian Brøndum Kristiansen

Abstract

Business model innovation, whether it being BM design or reconfiguration, is a difficult task both to enact and to teach/apply. In this paper we describe the use of booster cards to enhance the process and how the booster cards help both students and practitioners better grasp the innovation process.

Published
01-06-2019
Section
Special Issue: Teaching Business Models