Booster Cards: A Practical Tool for Unlocking Business Model Innovation

Authors

  • Peter Thomsen Business Design Center, Aalborg University
  • Jesper C. Sort
  • Kristian Brøndum Kristiansen

DOI:

https://doi.org/10.5278/ojs.jbm.v7i3.2585

Abstract

Business model innovation, whether it being BM design or reconfiguration, is a difficult task both to enact and to teach/apply. In this paper we describe the use of booster cards to enhance the process and how the booster cards help both students and practitioners better grasp the innovation process.

Downloads

Published

30-10-2019

Issue

Vol. 7 No. 3 (2019): Special Issue: Teaching Business Models - Part 1

Section

Special Issue: Teaching Business Models

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons