Activate business model learning through flipped classroom and backward design

  • Leandro Bitetti inno3 Competence Centre, Department of Business Economics, Health and Social Care, University of Applied Sciences and Arts of Southern Switzerland; Institute of Marketing and Communication Management, Faculty of Communication Sciences, Università della Svizzera italiana


The paper presents a teaching experience in a master course about business models following a pedagogical approach, which combines flipped classroom and backward design to facilitate the development of students’ competencies. The results confirm this method is effective, though it requires a significant shift in both lecturers’ and students’ roles.

Special Issue: Teaching Business Models