Activate business model learning through flipped classroom and backward design

Authors

  • Leandro Bitetti inno3 Competence Centre, Department of Business Economics, Health and Social Care, University of Applied Sciences and Arts of Southern Switzerland; Institute of Marketing and Communication Management, Faculty of Communication Sciences, Università della Svizzera italiana

DOI:

https://doi.org/10.5278/ojs.jbm.v7i3.3137

Abstract

The paper presents a teaching experience in a master course about business models following a pedagogical approach, which combines flipped classroom and backward design to facilitate the development of students’ competencies. The results confirm this method is effective, though it requires a significant shift in both lecturers’ and students’ roles.

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Published

30-10-2019

Issue

Vol. 7 No. 3 (2019): Special Issue: Teaching Business Models - Part 1

Section

Special Issue: Teaching Business Models

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons