Do we need one business model definition?
Keywords:Business model, strategy, value capture, value creation, innovation, definition
Different applications and conceptualizations of the business model concept have created discussions on what it actually is. The purpose of this paper is twofold: 1) to establish an overview of current usages of the business model construct, its nature and role in theory building, and – building on this - 2) to derive guiding principles applicable for achieving better clarity of the business model construct in future research.
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