How do you enable business model innovation to thrive in your organisation?

Authors

  • Christian Nielsen
  • Alex Osterwalder Strategyzer
  • Yves Pigneur University of Lausanne

DOI:

https://doi.org/10.54337/jbm.v12i2.8844

Abstract

In this interview-based article, Professor Christian Nielsen summons two of the latest decades’ biggest management thinkers, the two inventors of the Business Model Canvas, Alex Osterwalder and Yves Pigneur, for a conversation about the current challenges for companies in doing business model innovation. According to Alex and Yves, companies face two major challenges. First, companies have inadequate governance structures for allowing innovators to do decent work, and second, the old guard knows jack shit about innovation. Unfortunately, it is precisely the old guard sitting with the management reigns at this time. Our conversation identifies three enablers to help overcome these challenges. First, the enabler is about ensuring leadership commitment and allocating management time to innovation. The second enabler is the ability to kill ideas. This is important, because every company needs to focus its innovation efforts, besides ensuring that budgets and resources are channeled in the most fruitful directions. The third enabler is building an innovation culture that coexists with an exploitation culture and where innovators can thrive. In successful companies, innovators are not pirates; they are highly esteemed contributors to corporate success. Finally, we get a sneak peek at their current work focus.

References

O’Reilly, C. A., & Tushman, M. L. (2004). The ambidextrous organization. Harvard business review, 82(4), 74-83.

Osterwalder, A. (2004). The business model ontology a proposition in a design science approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales).

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.

Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2015). Value proposition design: How to create products and services customers want. John Wiley & Sons.

Osterwalder, A., Pigneur, Y., Smith, A., & Etiemble, F. (2020). The invincible company: how to constantly reinvent your organization with inspiration from the world's best business models (Vol. 4). John Wiley & Sons.

Polman, P. & A. Winston (2021), Net Positive: How Courageous Companies Thrive by Giving More Than They Take. Harvard Business Review Press.

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Published

27-08-2024

Issue

Section

Articles