Vol. 2 No. 2 (2021)
Research Articles

Value Co-Creation in Knowledge-Intensive Media Businesses: Conceptualizing the Integrative Dyadic-Triadic-Network-Knowledge Shop Framework

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Melanie Herfort
Faculty of Law, Business & Economics, University of Bayreuth
Bio
Reinhard Kunz
Media and Technology Management, Faculty of Management, Economics and Social Sciences, University of Cologne
Bio
Petra Düren
Faculty Design, Media and Information, Hamburg University of Applied Sciences
Bio
DOI: https://doi.org/10.5278/njmm.2597-0445.6948

Published 31-08-2021

Keywords

  • business model,
  • knowledge shop,
  • service logic,
  • value co-creation,
  • dyadic, triadic, and network

How to Cite

Herfort, M., Kunz, R., & Düren, P. (2021). Value Co-Creation in Knowledge-Intensive Media Businesses: Conceptualizing the Integrative Dyadic-Triadic-Network-Knowledge Shop Framework . Nordic Journal of Media Management, 2(2), 93–108. https://doi.org/10.5278/njmm.2597-0445.6948

Copyright (c) 2021 Melanie Herfort, Reinhard Kunz and Petra Düren

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Purpose: This study develops a novel framework that illustrates how to better identify, understand, and stimulate dyadic, triadic, and network value co-creation in knowledge-intensive media businesses. It improves the conceptualization of model-based value co-creation among businesses and enhances the understanding of development frameworks by combining established strategic management and marketing concepts.

Methodology: This research brings together two perspectives: a provider-centric strategic management knowledge shop (business characteristics) and a service logic-based dyadic-, triadic-, or network-integrated service marketing co-creation approach. This framework clarifies the actors involved in dyadic, triadic, and network co-creation to elucidate when direct interactions driven by specific, jointly created contents lead to value co-creation in the four business attributes.

Findings/Contribution: The interdisciplinary framework extends the provider-centric strategic management knowledge shop to an integrative perspective, and the service-logic provider-client view, to a triadic and network perspective. The framework could be used for empirical studies as a conceptual research lens and help motivate media management scholars to improve their knowledge of co-creation in the media research field.

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